D2C Marketing Automation Stack
Full marketing automation setup for a D2C beauty brand — Klaviyo, Meta Ads, WhatsApp, and a unified attribution model.
Strategy Case Study: This is a strategy case study outlining our approach for this type of business challenge. Results shown are projected from industry benchmarks. All simulated results are based on publicly available industry data.
Project Overview
About This Project
This strategy case study demonstrates our marketing automation methodology for D2C brands. Rather than treating each channel in isolation, we architect a unified customer data layer that feeds personalised automation across email, SMS, WhatsApp, and paid social — triggered by real purchase behaviour, browsing signals, and lifecycle stage. Built collaboratively with the brand team from day one.
Goal
Design and implement a complete marketing automation stack for a D2C beauty brand: Klaviyo email/SMS flows, Meta Ads retargeting audiences, WhatsApp Business API re-engagement sequences, and a GA4 + Looker Studio revenue attribution dashboard.
Projected / Benchmark Results
38%
Revenue from email
41%
Repeat purchase rate
4.7×
Meta ROAS (attributed)
22%
Win-back flow reactivation
The Problem
What Typically Goes Wrong in This Situation
Disconnected Channel Silos
Most D2C brands run email through one tool, SMS through another, and paid ads through Meta's native interface — with no shared customer data. The result is repetitive, inconsistent messaging that erodes trust and wastes budget on audiences already converted.
Generic Email Sequences
Welcome series and abandoned cart emails sending the same template to every subscriber ignore the enormous variance in customer intent, product interest, and lifetime value potential. Personalisation is the single highest-ROI lever in email marketing.
No Post-Purchase Retention Strategy
Customer acquisition costs in D2C have increased 3× in the past 5 years. Without a retention strategy that increases repeat purchase rate, unit economics become indefensible. Most brands invest 90% of budget on acquisition and 10% on retention — when it should be closer to 60/40.
Unattributed Revenue
With iOS privacy changes, last-click attribution significantly under-counts the contribution of email, SMS, and upper-funnel social. Without a modelled attribution framework, marketing spend is allocated on misleading data.
The Solution
Our Strategy & Approach
Klaviyo Flows Architecture
Built 12 automated Klaviyo flows personalised by product category, purchase frequency, and predicted LTV: welcome series, abandoned browse, abandoned cart, post-purchase cross-sell, win-back, and VIP loyalty flows. Each flow includes A/B-tested subject lines and send-time optimisation.
Meta Ads Audience Architecture
Structured campaign audiences in three tiers: prospecting (Lookalike + interest targeting), warm retargeting (site visitors, video viewers, Instagram engagers), and conversion (cart abandoners, checkout initiators) — with creative strategy matched to each funnel stage.
WhatsApp Business API Re-Engagement
Implemented transactional and promotional WhatsApp flows: order confirmations, shipping updates, delivery confirmations, and post-delivery review requests — plus a restock alert opt-in flow that converts 34% of interested visitors into WhatsApp subscribers.
Unified Attribution Dashboard
Built a Looker Studio attribution dashboard combining GA4, Klaviyo, Meta Ads Manager, and WhatsApp data — with a data-driven attribution model that properly credits each channel's contribution to revenue across the full customer journey.
Results
Expected & Benchmark Outcomes
Email contribution to revenue: 38% of total DTC revenue (up from 12%)
Klaviyo flows alone generating ₹3.8L/month on autopilot
Win-back flow re-engaging 22% of lapsed customers within 30 days
WhatsApp restock alert opt-in: 34% conversion rate from product pages
Customer repeat purchase rate: improved from 18% to 41% over 6 months
Attributed ROAS on Meta: 4.7× (up from 2.1× with last-click model)
Technology
Technology Stack
FAQ
Common Questions
Do you set up Klaviyo flows for ecommerce brands?
Yes — Klaviyo implementation is one of our core D2C marketing services. We set up and optimise all core email and SMS flows, including list segmentation, A/B testing, and monthly performance reporting.
How do you handle WhatsApp marketing for D2C brands?
We use the WhatsApp Business API (via approved BSPs) for transactional flows and permission-based promotional messages. All campaigns are fully opt-in compliant and integrated with your existing customer data.
How do you measure marketing automation ROI?
We build a Looker Studio dashboard connecting all automation platforms to your Shopify revenue data. You can see exactly how much revenue is attributed to each flow, campaign, and channel every day.
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- Category
- Marketing Automation
- Project Type
- Strategy Case Study
- Technologies
- 8 tools
- Target Industry
- D2C Brands
Key Numbers
38%
Revenue from email
41%
Repeat purchase rate
4.7×
Meta ROAS (attributed)
22%
Win-back flow reactivation
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